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Bat Around Featured at Colorado Rockies Fest

NEW YORK, Jan. 26, 2024 -- Bat Around®, the new app and software that is gamifying hitting for teams, players and novices, was featured for fans attending the Colorado Rockies Fest at Coors Field on Saturday, Jan. 27.

Rockies Fest attendees went into the visiting team’s batting cage to swing the bat to play the game and see their results in real time on video monitors. Bat Around co-founder Clint Hurdle was on-hand during the day. Hurdle is also Special Assistant to the General Manager for the Rockies.

"We’re thrilled to launch the season with Rockies Fest, providing fans the opportunity to step up to the plate with Bat Around,” said Matt Farrell, CEO of Batting Challenge Holdings, the creator of Bat Around. “We have many ties to the Rockies organization including the legendary Todd Helton, who is a member of our Hitting Legends Council and recently announced as a selection for the Baseball Hall of Fame. Plus, our co-founder is former Rockies’ manager Clint Hurdle. Other former Rockies on our HLC include Matt Holliday, Jeff Cirillo, Juan Pierre and Ryan Spilborghs.”

The Bat Around experience was open to all attendees of Fan Fest and included autograph sessions, behind-the-scenes fan experiences, kids activities and much more. All proceeds benefited the Colorado Rockies Foundation.

Bat Around, powered by HitTrax, is a game for all ability levels and is currently available for download for batting cages and entertainment locations. Bat Around is free to download in the Apple App Store or Google Play Store.

In the Bat Around app, players can get all of their statistics, including our proprietary Bat Around Metric, or BAM, score. They can also create a digital player card to share and can access pro tips through videos from the Hitting Legends Council, whose members have more than 29,000 collective professional hits.


To learn more about Bat Around, or to get Bat Around at your location, visit

About Bat Around™

Bat Around is mixed-reality "sportstainment" inspired by and created with some of the greatest hitters in MLB history. Through an app and game software, Bat Around gamifies the batting cage experience for teams, players and novices, bringing fun and competition to hitting a baseball. Bat Around is powered by HitTrax. Bat Around is a product of Batting Challenge Holdings, Inc., a company specializing in sports technology mixed with innovative games. To learn more visit or follow @LetsBatAround on Instagram.

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