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  • Zac Logsdon

Bat Around® Partners with Rawlings® and Easton® in Omaha

Co-branded mixed reality hitting and retail experience to open in Omaha Baseball Village

NEW YORK, June 13, 2023 – Bat Around announced a partnership with Rawlings Sporting

Goods, Company and Easton Diamond Sports for a mixed reality hitting and retail experience at

the Omaha Baseball Village (OBV). Fans attending the College World Series (CWS) and

players participating in youth baseball tournaments will be able to play Bat Around using

Rawlings and Easton bats. It is the first national brand partnership for Bat Around and the

second year of a fan experience activation at OBV.

Bat Around is baseball meets video game. Participants hit a baseball and the computer

animation plays out on the 12’ x 7’6” video screen. Each player will play three “rounds” with

different hitting skills, such as hitting a line drive up the middle (Líneas), hitting to all parts of the

field (Around the World) and then having the chance to be the game-winning hero with bases

loaded in the bottom of the 9 th (Walk-Off). Each player will receive a Bat Around Metric, known

as their BAM score. The game is free to play with the download of the Bat Around app which will

capture player stats, and have challenges, leaderboards, digital baseball cards and more.

The co-branded experience will be open on June 13 and run through June 23 or 24, depending

on game schedules. Fans and players will be able to play Bat Around and demo the latest

Rawlings and Easton bats, including the newly released Easton Arctic Flame and Rawlings

Icon.

Bat Around will offer a gift with purchase of free Bat Around apparel with the purchase of a bat

(while supplies last) in the Bat Around - Rawlings Easton pop up shop. The shop will have bats,

gloves and more. Rawlings and Easton will also have a larger retail experience in OBV offering

one of a kind and special edition gloves, shirts and hats.

“Bat Around is about mixing tradition and technology to create a gamified experience with

animation, a big screen, lights and music,” said Matt Farrell, Bat Around CEO. “Whether a fan or

an avid player, this puts a bat in everyone’s hands. Using the latest Rawlings and Easton bats

boosts the authentic experience.”

“We see Bat Around as a modern, fun and engaging game that makes it fun for anyone to swing

a bat,” said Mark Kraemer, Rawlings Director of Marketing. “Being able to try out our new

Rawlings Icon and Easton Artic Flame bats while playing a fun game is the perfect way to

experience our equipment and brand.”

Rawlings and Easton will be incorporated into the Bat Around app with digital baseball cards,

leaderboards and branded challenges. In 2023, there were 2,500 games of Bat Around played

during the nearly two-week CWS at the OBV. There were also fun, themed days such as ‘dads

vs. kids’ on Father’s Day, and even a ‘Florida vs. LSU’ challenge to recognize the two teams

that made the championship series.

Bat Around was inspired by former manager and player Clint Hurdle, plus 13 former MLB stars

with nearly 30,000 hits, including 2023 Hall of Famer Fred McGriff and 2024 inductee Todd

Helton. Bat Around, powered by HitTrax, is a game for all ages and ability levels and is

currently available nationally at these locations. 


In the Bat Around app, players can get all of their statistics, including their proprietary Bat

Around Metric, or BAM, score. Plus, they can participate in challenges, see their name on the

leaderboard, get pro tips and even create a digital baseball card to share. Bat Around is free to

download in the Apple App Store or Google Play Store.

  

Visit www.LetsBatAround.com to find where to play and get it at your location.  

About Rawlings

Established in 1887, Rawlings is an innovative leading global brand and manufacturer of

premium baseball and softball equipment, including gloves, balls, bats, and protective

headwear. Rawlings' unparalleled quality, innovative engineering and expert craftsmanship are

the fundamental reasons why more professional athletes, national governing bodies and sports

leagues choose Rawlings. 

Rawlings is the Official Base, Baseball, Helmet, Face Guard and Glove of Major League

Baseball, the Official Baseball of Minor League Baseball and the Official Baseball and Softball

of the NCAA and the NAIA. The company is headquartered in St. Louis. For more information,

please visit www.Rawlings.com.

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